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Recent Musings

Surveys have become an incredible tool to gain important feedback from guests, sponsors and key event stakeholders.  Use them as much as possible in your post-event reporting so annual events can continue to grow and improve. Specifically, use them to determine: What is the level of satisfaction for the event? Which elements of the event do they […]

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Press releases can be an amazing way to gain free promotion for your event and the print-media industry is very welcoming to accepting them.  Ensure you follow proper press release formatting including an intriguing heading and include statistics or information in your article that readers would find valuable. Keep in mind that press releases are […]

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Sponsorship is a key part of event management, especially non-for-profit event planning (which happens to be something we’ve done a lot of). Most businesses get asked for sponsorship more often than they can commit to, so they are forced to pick and choose what organizations they can support. How do you set yourself apart? Here […]

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One area that often gets overlooked in event planning are the bathrooms. It’s a bit of an odd one, but people get very busy focusing on food and beverages (all very important too), that they forget about a space that, depending on the length of your event, many of your guests will need to utilize. […]

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So many times, we work with clients who are not used to updating their budget throughout the planning process. We encourage you to work on this document throughout the entire event planning process, especially during the first few weeks of your planning which can be challenging as you are likely working on booking a venue, […]

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Before you can start planning, you need to have a clear purpose on why you are planning the event in the first place. Every planning decision should support your main goal, this is a step you cannot skip in the planning process. We typically tailor this part of the process with the client.  Some clients […]

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Food can be a very important piece of an event, whether you are working on a small meeting, a large fundraiser or a corporate VIP event.  Your guests have decided that your event is important and providing their bodies with healthy, tasteful nourishment is one of the easy ways for you to show your appreciation.  […]

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